OBJECTIVE
In an effort to boost bridal industry buzz and create an elevated wedding media library, The Ritz-Carlton, Aruba—in collaboration with their public relations team at The Brandman Agency—tapped MegaWatt Events to curate, plan, and host a multi-day hybrid luxury wedding FAM and styled on-property photo and video shoot.

PROJECT
MegaWatt Events curated a group of A-list U.S. wedding professionals—from photographers to planners, florists to videographers—to travel to Aruba and experience the Ritz-Carlton's wedding offerings. Our team created a detailed guest itinerary and corresponding production timeline to highlight numerous on-property venues. We personally hosted each event (private dinners, movie screenings, off-site island excursions), which were filmed and photographed to generate the custom asset library.

MegaWatt Events sourced and managed all international and local partner vendors, coordinated production and freight, and styled each set-up for an elevated, on-trend showcase that would appeal to the U.S. bridal market.

MegaWatt Events was also responsible for overseeing deliverables, including in-real-time documentation on Instagram by all FAM attendees and social media roll out of the custom content.

RESULTS
​​​★    Overwhelming exposure on social media from the
        FAM guests, resulting in tens of thousands of
        social impressions and new Instagram followers for
        the property.
​​​★    A 200-image edited gallery of the event set-ups,
        mock wedding, public spaces, and culinary
        programs, made available to the hotel for marketing
​        materials and social media.
​​​★    A professional feature film showcasing the Ritz-
        Carlton's wedding and lifestyle offerings (content
        for which was taken  during the FAM by a top-tier
        wedding videographer), plus multiple short highlight
        reels for social media video verticals like Instagram
        Reels.
​​​★    Top-tier industry contacts and new international
        preferred vendors for the property.

PARTNER VENDORS

• Rebecca Yale Photography provided an entire edited, fine-art image gallery.
• Elysium Productions produced all video content for the FAM and mock wedding.
• Designs by Ahn created custom floral design for all tabletop and ceremony set-ups, in coordination with local florist Shar's Flowers.
• Elite Productions provided lighting design and lounge rentals.
• Letz Aruba sourced high-end rentals for all FAM events.
• Lotus & Ash created custom paper materials, including dinner menus, bar menus, and invitation suites.
• Kim Seybert donated luxury tabletop, including chargers, runners, and napkin rings.​
• BHLDN and Lovely Bride provided bridal gowns.